What metrics should be monitored to assess the success of display advertising campaigns?

Business Intelligence in Display Advertising: How to Use Data to Improve Your Results

Mix Data Types To Get A Comprehensive View of Your Campaign

As a savvy digital marketer, you know that taking a business intelligence (BI) approach to Display Advertising is essential to your success. To achieve your goals, you need to leverage data-driven insights to understand the effectiveness of your campaigns and make adjustments when they’re not working as well as they should be.

You need to look at both quantitative and qualitative data to get a comprehensive view of your campaigns and evaluate their performance. On a quantitative level, this means crunching the numbers and analyzing metrics like impressions, clicks, CTR and page views against campaign objectives. This type of data is essential for gauging high-level performance and identifying trends.

On the qualitative side, you need to look at data like customer feedback, website reviews and survey results to gain an understanding of what people are saying about your company and its products or services. Qualitative data is especially helpful for evaluating the effectiveness of your remarketing campaigns and can give you valuable insights into the behaviors, motivations and expectations of your target audience.

The Possibilities of Segmentation and Targeting With Business Intelligence

Business intelligence also helps you to segment and target sophisticated campaigns more effectively. By analyzing user data, you can create highly customized advertising messages that match the interests and needs of your audience. This allows you to target audiences by demographics, location, interests and online habits to deliver hyper-relevant advertisements that are more likely to turn into conversions.

It’s also important to remember that business intelligence goes beyond segmentation and targeting. Data can also be used to evaluate the success of creative ad units and inform creative decision-making. Combining qualitative feedback with analytics enables you to gain deeper insights into what’s working and what’s not and optimize your ad campaigns for maximum return on investment.

Analyze Landing Page Performance With Business Intelligence

Using BI to analyze landing page performance is another great way to optimize your Display Advertising campaigns by improving the customer experience. By tracking metrics like bounce rate, time on site and conversions, you can gain a better understanding of how well your pages are performing. This allows you to identify any confusing or high-friction areas that need to be improved to increase conversions and lower abandonment rates.

You can also use analytics to optimize the visitor journey. By analyzing user behaviour and click paths, you can see how visitors interact with your pages and identify any areas that need to be changed or improved. This can help you ensure that customers get the best possible experience on your website and increase the chances of achieving your desired commercial objectives.

Keep Up with the Latest Trends and Technologies With Business Intelligence

The key to success in Display Advertising is being able to analyze user behaviour, segment and target audiences effectively, and create hyper-relevant messages that resonate with your target audience. Keeping up with the latest trends and technologies is essential for ensuring that your campaigns are relevant and engaging.

Business intelligence helps you keep an eye on the industry and uncover new opportunities. By analyzing competitor data and market research, you can identify trends and stay one step ahead of the game. This will help you to identify emerging opportunities and make sure your campaigns are up-to-date, effective and efficient.

Use Business Intelligence to Continuously Enhance Your Display Advertising

Business intelligence is a powerful tool that can help you improve and enhance your Display Advertising campaigns. By gathering and analyzing different types of data, you can take a data-driven approach to creating, segmenting and targeting campaigns, as well as analyzing user behavior and page performance. This will enable you to increase your understanding of the market, uncover new opportunities and optimize your campaigns for maximum ROI. With the right BI strategies, you can continuously improve your Display Advertising and keep your campaigns fresh and relevant.