What Is A Call To Action And How To Use It

What Is A Call To Action?

A call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now,” “find out more,” or “visit our website.” A CTA can be in the form of a word, phrase, or image, and is often placed at the end of an advertisement or landing page.

The main purpose of a CTA is to prompt the viewer, reader, or listener to take immediate action, such as scheduling a consultation, signing up for a newsletter, or making a purchase. The desired outcome of implementing a CTA is known as a conversion, which can take many forms, such as subscribing to a service, filling out a contact form, or making a purchase.

Types of Calls to Action

There are many different types of calls to action that can be used, depending on the desired conversion.

• Order now

• Subscribe

• Download

• Contact us

• Register

• Sign up

• Visit our website

• Fill out the form

• Get a quote

How to Write a Call To Action

When writing a call to action, there are a few things to keep in mind in order to make it effective.

• Make it clear – The CTA should be clear and easy to understand. Use simple language and avoid jargon.

• Make it actionable – Use active verbs such as subscribe, get, download, etc.

• Make it urgent – Use words such as now, today, or limited time only to create a sense of urgency and encourage the viewer to take action immediately.

• Make it relevant – The CTA should be relevant to the content of the ad or landing page. For example, if the ad is for a free ebook, the CTA should be to download the ebook.

• Make it persuasive – Use persuasive language to encourage the viewer to take action. For example, “Don’t miss out on this great opportunity!”

Examples of Calls To Action

Here are some examples of effective calls to action:

• Sign up for our newsletter to stay up-to-date on the latest news and events.

• Download our free ebook on the top 10 ways to improve your website.

• Get a free quote on our web design services today.

• Register now for our upcoming webinar.

• Visit our website to learn more about our products and services.

• Contact us today to schedule a consultation.