1. Keep It Simple
The first rule of ecommerce design is “keep it simple”. This applies to everything from the navigation to the product pages. Users should be able to find what they’re looking for with ease, and the overall design should be free of clutter.
2. Use High-Quality Images
Product photos are essential for any ecommerce website. Would you buy a product online without seeing a photo of it first? Probably not. Use high-quality images (preferably more than one per product) so users can get a good idea of what they’re buying.
3. Use Negative Space
Negative space, also known as “white space”, is the area around the content on your website. It’s important to use negative space to your advantage, as it can help to highlight the most important elements on your site.
4. Use Contrasting Colors
Contrasting colors are another important element of web design. The right colors can help to make your content more readable and easier on the eyes.
5. Use Fonts Wisely
Last but not least, be careful with the fonts you use on your website. Stick to a limited number of fonts, and make sure they’re easy to read.